Bad Bunny Highlights Super Bowl LIX Halftime Show: A powerful Performance of Latin Music. Bad Bunny is the global superstar of Latin trap and reggaeton. is set to rock the NFL’s biggest stage, the Super Bowl LIX halftime show next year with his unique musical style and energetic performance. This historic performance will take place on February 8, 2026, at Levi’s Stadium in Santa Clara. California, in collaboration with Apple Music and Roc Nation, is presenting this performance by Bad Bunny, which will not only be a significant milestone in his career but will also elevate Latin culture and Music to a global stage
Bad Bunny: Global Ambassador of Latin Music
Puerto Rican superstar Benito Antonio Martinez Ocasio, known to the world as Bad Bunny, has taken the global music scene by storm with his unique musical style and outspoken personality. His albums, like Un Verano Sin Ti and Yo Pero Que Mas Quiero, not only dominated the Billboard charts but also made him one of the most-streamed artists in the world. despite being entirely in Spanish
- Bad Bunny has proven that music knows no language by winning three Grammys and 12 Latin Grammy Awards.
- Recently, he captivated over 500,000 fans during his residency in Puerto Rico.
- He leads the Latin Grammy Awards in November 2025 with 12 nominations, a testament to the popularity and influence of his music.
Bad Bunny’s influence is not limited to music. He has demonstrated his versatility by starring in Hollywood films like “Bullet Train,” “Caught Stealing,” and “Happy Gilmore 2” and collaborating with top fashion houses like Gucci and Balenciaga.
Super Bowl LIX Halftime Show: A Historic Moment
The Super Bowl halftime show is one of the world’s biggest live performances, watched by billions of people each year. Last year, Kendrick Lamar and SZA’s performance set a record with 133.5 million viewers, and now Bad Bunny is set to make his mark on the stage.
The NFL, Apple Music, and Roc Nation jointly announced that Bad Bunny will be the headliner. The show will be produced by Roc Nation and Emmy Award-winning producer Jesse Collins, with Hamish Hamilton as director. This show will not only be a celebration of music but also a symbol of Latin American culture and Puerto Rican pride.
Bad Bunny’s Statement
Bad Bunny expressed his excitement for the occasion, saying:
This isn’t just a performance for me; it’s for my people, my culture, and our history. I remember my father saying, ‘We’re going to see the Super Bowl halftime show.’ This is a dream come true for me and my community. I pay tribute to all those who came before me and paved the way for me.”
Roc Nation and Jay-Z’s Reaction
Roc Nation founder Jay-Z praised Bad Bunny, saying:
“The way Bad Bunny has presented Puerto Rico and Latin music on a global stage is inspiring. We are proud to bring him to a huge platform like the Super Bowl. His performance will surely be unforgettable.”
NFL’s Perspective
John Barker, NFL Senior Vice President of Global Event Production, said:
“Bad Bunny’s dynamic performance and creative vision will add a new dimension to the Super Bowl halftime show. We expect his performance to be an unforgettable experience for the audience.”
Bad Bunny’s Cultural Impact
Bad Bunny has reinvented Latin music on the global stage. His Spanish-language songs have broken down language barriers and placed Latin music at the center of pop culture. His songs not only entertain but also highlight social and cultural issues. Puerto Rico’s culture, history, and pride are clearly visible in his music.
His recent albums and performances have inspired the younger generation to stay connected to their roots and embrace their identity with pride. His performance on a stage like the Super Bowl will be a cultural celebration not only for his fans but for the entire world.
His History of the Super Bowl Halftime Show
The history of the Super Bowl halftime show is filled with spectacular performances. Artists like Michael Jackson (1993), Beyoncé, Rihanna, and most recently, Kendrick Lamar have all performed on this stage. Bad Bunny’s selection further enriches this tradition, as he is the first Latin artist to perform entirely in Spanish.
Bad Bunny’s Busy Schedule
In addition to the Super Bowl, Bad Bunny has a busy schedule. He will host Saturday Night Live (SNL) on October 4, 2025, which will be another big occasion for his fans. Furthermore, his 12 nominations at the Latin Grammy Awards are a testament to his popularity and influence.
The Role of Apple Music and Roc Nation
Apple Music and Roc Nation have played a key role in making the Super Bowl halftime show a global cultural event. Oliver Schusser, Vice President of Apple Music, said:
“Bad Bunny has taken Latin music to new heights. We are excited to partner with the NFL and Roc Nation to bring this historic performance to millions of fans around the world.”
Why will this performance be special?
Bad Bunny’s Super Bowl halftime show will be special for several reasons:
- Cultural significance: This will be the first time a Latin American artist will perform entirely in Spanish on the Super Bowl stage.
- Global reach: The Super Bowl broadcast reaches millions of people worldwide, further popularizing Latin music.
- Energetic performance: Bad Bunny is known for his dynamic performances and deep connection with his fans, which will make this show unforgettable.
- Collaboration: Support from major names like Roc Nation and Apple Music will make this show technically and creatively spectacular.
Bad Bunny’s Super Bowl LIX halftime show will not only be a musical performance but a celebration of Latin culture, Puerto Rican pride, and global unity. His songs, energy, and cultural influence will make this show a historic moment. This performance, taking place at Levi’s Stadium on February 8, 2026, will surely be a memorable experience for music lovers around the world.
Are you excited for this historic performance by Bad Bunny? Share your thoughts with us now!
